tag:blogger.com,1999:blog-40260539474020988462024-03-05T21:31:48.507-08:00Perinata BlogPerinata Inc.http://www.blogger.com/profile/08473129938725528402noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-4026053947402098846.post-69697252699531479832017-03-13T07:39:00.000-07:002017-03-13T07:39:01.931-07:00<div class="MsoTitle">
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<b>Real, Real Costs <o:p></o:p></b></div>
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<i>If more people
understood the real costs of owning and driving a private automobile, would ride
share be a ‘no brainer’?<o:p></o:p></i></div>
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By Dave Desmarais, President & Founder, Perinata<o:p></o:p></div>
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<b><i>Driving is expensive.<o:p></o:p></i></b></div>
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</w:wrap></v:imagedata></v:shape>The average age of a private
automobile in the USA has now risen to <strong><span style="background: white; color: #444444; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">11.4
years</span></strong><span style="background: white; color: #444444; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">, according to the market research
firm Polk.</span> The average number of miles put on each of
those cars each year is now 11,100 miles.
The average cost of a new vehicle is $33,800.00. The average price of gasoline over the last 10
years is $3.00 per gallon. Then, there
is maintenance and repair, insurance, taxes, license fees, drivers license
renewals, tolls, and accessories. So, put on those rosy glasses, look at the
budget and say, “Yes, I can afford that. <o:p></o:p></div>
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How much does someone really spend
for the convenience and luxury of driving? <o:p></o:p></div>
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Figure <!--[if supportFields]><span style='mso-element:
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ARABIC <span style='mso-element:field-separator'></span><![endif]-->1<!--[if supportFields]><span
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Ten Year Average Gasoline Price in USA -GasWatch.com<o:p></o:p></div>
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</w:wrap></v:shape>If you add it all up, the average cost
of ownership for a privately owned vehicle is $8,698.00 per year according to
AAA.* Columbia University put that
number at 85 cents per mile for a driver that puts 10,000 miles per year on a
car. <o:p></o:p></div>
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Many people figure their
costs differently. Some believe that
leasing is a less expensive option, by paying less ‘up front’ for the
vehicle and only paying for the depreciation.
Maintenance and repair is generally cheaper, because the vehicle rarely
goes past its 3 year/36,000 mile warranty period when the manufacturer is taking
most of the risk of failure and major repair is unlikely. However, property taxes, insurance and risk of
penalties if you violate the terms of the contract or misuse the vehicle may
offset the benefit of cheaper up front costs.
<o:p></o:p></div>
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Some people prefer to buy and
old ‘clunker’ and believe that the low cost of purchase may save them in the
long run. The risk here, of course is
major repair and inconvenience for having a vehicle in the shop being repaired. There may be safety issues involved as well
and those my be extremely costly. <o:p></o:p></div>
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I am a
‘middle-of-the-roader’. I have some
issues with spending over $40k for a car that sits in my driveway most of its
life. If you drive an average 11,100
miles per year, a car spends 63 minutes a day on the road at an average of 30
miles per hour. Therefore, it spends 22
hours and 57 minutes of the day parked somewhere, 95.6% of its life. So, in theory, if I buy a 2 year old car with
22,200 miles and significant depreciation, I should be better off right? <o:p></o:p></div>
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Well, the sad truth is, that
looking at the overall costs, driving is a pretty expensive proposition no
matter which way you go. So, whether you
have $35,000 cash, or lease, or finance an old clunker, you are pretty much
stuck with paying a high price per mile.
<o:p></o:p></div>
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Below is the gas gauge for
just the cost of the transportation, assuming you do not have a catastrophic
loss, accident or act of God.<o:p></o:p></div>
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New Car Purchase or Lease <br /> 85ȼ per mile </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJrf0eccKBdGYgQSEJmXf2S2IglXmLR6AWB7EsbANQoWU9JWaGWOBD-GXUgm1tVHhmKFQhuFFDPUzacD6p21j1tpcSwdnPytlm0XCW-mJCMkv51mZtuUfsALSsJjMMbZW7h546deEv2O8/s1600/Cost+Gauge-Used.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJrf0eccKBdGYgQSEJmXf2S2IglXmLR6AWB7EsbANQoWU9JWaGWOBD-GXUgm1tVHhmKFQhuFFDPUzacD6p21j1tpcSwdnPytlm0XCW-mJCMkv51mZtuUfsALSsJjMMbZW7h546deEv2O8/s200/Cost+Gauge-Used.png" width="200" /></a></div>
Used Car Purchase<br />
63ȼ per mile <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq7Ti5oLG2NpWQDlOfq6dh7l_UKz-OexakyY67Wg5udzR2UH7x25JNwNozWxhax9KvUZsHhRI7G1azF40sCPvcBpV701EP-XyzrpwS8wDv6_Gzc0m0ktkWs5nIuU6CrMlJFx-n4MZ3lrE/s1600/Cost+Gauge-BuyorLease.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq7Ti5oLG2NpWQDlOfq6dh7l_UKz-OexakyY67Wg5udzR2UH7x25JNwNozWxhax9KvUZsHhRI7G1azF40sCPvcBpV701EP-XyzrpwS8wDv6_Gzc0m0ktkWs5nIuU6CrMlJFx-n4MZ3lrE/s200/Cost+Gauge-BuyorLease.png" width="200" /></a></div>
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‘Clunker’ Purchase</div>
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52ȼ per mile </div>
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<o:p></o:p></div>
<div class="MsoNormal">
No matter which option you
choose, there is a also a ‘hidden’ cost.
Let’s assume for the moment that you have $35,000.00 in cash and can
afford to spend it on a new vehicle without financing. If you put that money in a medium risk stock
and mutual fund portfolio, managed by professionals, over the course of ten
years, that money grows at 8 to 10% per year, on average. At 10% (you have a really good investment
adviser), you have spent $35,000.00 plus a loss of $55,781.00 in interest over
10 years. The total is $90,781.00 the
vehicle purchase cost you. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
“Sure”, you say, “but, I
traded it in after 5 years”. <o:p></o:p></div>
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<br /></div>
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I wouldn’t go there. You took the hit on depreciation at about 60%
and then went and spent more money on another vehicle. <o:p></o:p></div>
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<br /></div>
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“Did I save that interest
money by leasing?” Yes, you put that
money in the bank, about three quarters of it.
But, you kept making those lease payments and an extra down payment to
get a new lease. The math gets a bit
more complicated. You gained about
$16,000.00 in interest over 10 years versus if you had the cash and purchased
the vehicle. Note, your experience may
vary wildly depending on the vehicle you choose, the state of the economy and
how your investments perform. And, the
vast majority of vehicle buyers do not have the cash. They choose to finance, which changes the
dynamics considerably, albeit more loss. <o:p></o:p></div>
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The point here is that owning
and driving a private vehicle is expensive.
<o:p></o:p></div>
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<br /></div>
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<b><i>The perfect world cometh?</i></b><o:p></o:p></div>
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<b><i><br /></i></b></div>
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The same Columbia University
study that said driving now costs 85 cents per mile says that the cost of ride
sharing in electric vehicles is 15 cents per mile. <o:p></o:p></div>
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<br /></div>
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<v:shape id="Picture_x0020_6" o:spid="_x0000_s1027" style="height: 158.5pt; margin-left: 0; margin-top: 0; mso-height-percent: 0; mso-height-percent: 0; mso-height-relative: page; mso-position-horizontal-relative: margin; mso-position-horizontal: left; mso-position-vertical-relative: text; mso-position-vertical: absolute; mso-width-percent: 0; mso-width-percent: 0; mso-width-relative: page; mso-wrap-distance-bottom: 0; mso-wrap-distance-left: 9pt; mso-wrap-distance-right: 9pt; mso-wrap-distance-top: 0; mso-wrap-style: square; position: absolute; visibility: visible; width: 227.4pt; z-index: 251671552;" type="#_x0000_t75"><br /></v:shape>So, think about the future. You arrange your ride share to take you to
work. The driverless vehicle parks in
your driveway at the appointed time. You
have ordered on line on your smart wearable
and the vehicle stops at the Starbucks drive through on the way to pick
up your latte. There is no waiting,
because it was prearranged and the robot barista never makes a mistake.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjukUvdCKAX2F6cCNuA4Y32UlhrPTC-xOJJz6IIUDRMpcQH3VoZb5TDkWmg6Q1OKh_El91JKOYW0Ip6MoFd02mD9HOXadvLL1n2Q8Wr0SwxwrjShLMb_S9IeaW4PjZob7Sv7nfD8bJM3kY/s1600/Starbucks+Drive+Through.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjukUvdCKAX2F6cCNuA4Y32UlhrPTC-xOJJz6IIUDRMpcQH3VoZb5TDkWmg6Q1OKh_El91JKOYW0Ip6MoFd02mD9HOXadvLL1n2Q8Wr0SwxwrjShLMb_S9IeaW4PjZob7Sv7nfD8bJM3kY/s320/Starbucks+Drive+Through.jpg" width="320" /></a></div>
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<o:p></o:p></div>
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Figure <!--[if supportFields]><span style='mso-element:
field-begin'></span><span style='mso-spacerun:yes'> </span>SEQ Figure \*
ARABIC <span style='mso-element:field-separator'></span><![endif]-->2<!--[if supportFields]><span
style='mso-no-proof:yes'><span style='mso-element:field-end'></span></span><![endif]-->
Starbucks Drive Through<o:p></o:p></div>
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<w:wrap anchorx="margin" type="square">
</w:wrap></v:shape>You whisk through traffic, because
with auto driven vehicles, there is no need for stoplights or traffic
jams. Computers determine the fastest
routes to speed your trip along. You can
sit back, enjoy the scenery, sip your coffee, read the electronic book or watch
a video, or work on your upcoming presentation.
With 5G Cellular, you can video-conference in 4k resolution with your EU
colleagues before they go home for the day.
<o:p></o:p></div>
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If you have an extra minute,
you can admire your portfolio, because you have just spent 15 cents per mile to
get to work, instead of 85 cents. Over 10
years, you have saved yourself $70,000.00.
Feeling very smug about yourself, you can smile and remember that you
teenager is being safely delivered to high school, as well and not driving
dangerously himself. You have set aside
some money of that savings for college.
All is right with the world.<o:p></o:p></div>
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<b><i>Is it all perfect?</i></b><o:p></o:p></div>
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<b><i><br /></i></b></div>
<div class="MsoNormal">
Driving a vehicle today is
expensive. Will majorities give it up to
switch to self-driving ride sharing vehicles?
I am not so sure that it is that simple.
The infrastructure to support this is expensive, especially in rural
areas where the infrastructure cost is spread over far fewer individuals. Private transportation choices are very much
ingrained in the culture. In areas of
the world where public transportation is pervasive, frequent and government
subsidized, consumers clamor for more roads and private automobiles.</div>
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<o:p></o:p></div>
<div class="MsoNormal">
There is certain amount of
gratification in owning and keeping a private vehicle that only the owner can
access. With all the vehicles for sale
out there in high price ranges, it seems that there are plenty of people around
who are willing to spend over $100,000.00 on an SUV. Still, the question becomes, will the future
in an IoT world where big data and networked infrastructure controlling access
to roadways, be disruptive enough economically to change the culture to self-driving
ride sharing as the predominant mode of daily transportation? Will it be reliable and attractive enough to
offset the desire to ‘own your own”?<o:p></o:p></div>
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<br /></div>
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Elon Musk has said that that
may take 20 years. That remains to be
seen. In the meantime, consider all the benefits and cost savings of video-conference with "real" face-time with your clients.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Dave Desmarais is President
& Founder of Perinata<o:p></o:p></span></i></div>
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<br /></div>
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<i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Contact Dave Desmarais
at:</span></i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Phone: 864-885-1918<br />
email: </span></i><a href="mailto:info@perinata.com"><i><span style="color: #888888; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">info@perinata.com</span></i></a><i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
Website: www.perinata.com</span></i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br />
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<i>*Note: AAA based their cost number on driving 15,000
mile per year. <o:p></o:p></i></div>
Perinata Inc.http://www.blogger.com/profile/08473129938725528402noreply@blogger.com0tag:blogger.com,1999:blog-4026053947402098846.post-33604491115312759732016-09-30T11:16:00.002-07:002016-09-30T11:16:32.411-07:00<div class="MsoTitleCxSpFirst">
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<div class="MsoTitleCxSpLast">
<b>Are You
Upradaphobic?<o:p></o:p></b></div>
<div class="MsoNormal">
<i>What did I need that
for again?<o:p></o:p></i></div>
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<br /></div>
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<br /></div>
<div class="MsoNormal">
By Dave Desmarais, President & Founder, Perinata Inc.<o:p></o:p></div>
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If you upgraded your pc to Windows 10, you may have noticed
that you can no longer see what upgrades are available, choose to ignore
recommended or optional upgrades and install them at your discretion. Microsoft has abandoned this former
information so that it can “push” to you whatever updates and upgrades it deems
necessary for your pc – ah, without your knowledge. <o:p></o:p></div>
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<br /></div>
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There is good reason for Microsoft’s decision, both from a
user experience sense and a business sense. For the vast majority of consumers,
the upgrades were just a “bother” How many actual home pc users went to
Microsoft’s site to read what Windows 7 KB9904812 really meant and did?<o:p></o:p></div>
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<br /></div>
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I just learned my lesson again today. I still have a Windows 7 pc. Microsoft advised me that I needed a new driver
for my Graphics card (an “optional” update).
Unfortunately for me, I did not
read it carefully. It was a driver from
2013 and it has cost me a day of fixing the issue attempting to upgrade the
graphics driver to one that works.<o:p></o:p></div>
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<br /></div>
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As we just learned with Apple iOS 10, some upgrades may be
hazardous to your device health. Apple’s
recent gaff with iOS 10 is not earth shattering. If someone was without their phone for a few
hours until they could get to computer to attach it to the USB port and finish the
upgrade on iTunes, well that is not a major tragedy for most users. <o:p></o:p></div>
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<br /></div>
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I am a strong proponent of “Agile Programming”. That is, addressing issues as they arise and
tasking programmers to find creative solutions to issues and features that
clients using software actually must have.
That does mean frequent updates to software. For massive systems and millions of users, as
we have seen above, mistakes are made, even in the most careful testing
environments. <o:p></o:p></div>
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<br /></div>
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So, what does that mean for IoT? <o:p></o:p></div>
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<br /></div>
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We thought we saw revolutionary technologies before, like
land lines to cell phones, maps to SPS and printed reading material to device
based access to the cloud. The “Internet
of Things” promises to be perhaps even more profound, from driverless
automobiles to, perhaps, a “workless” world.
As we become more dependent upon Artificial Intelligence and machines
that accomplish tasks we used to do, we are also far more dependent on the
upgrades that are “pushed” to them. <o:p></o:p></div>
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<br /></div>
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Here is a small example.
I have to cut my lawn. I have a
very hilly yard and an old fashioned, non-self-propelled lawn mower. Pushing that old lawn mower is beginning to
tax my ability to keep up with the lawn.
Enter new, self-driving, self-mowing lawn mowers. I would love to have one of these. I could just program it to understand the
layout of my yard, set the frequency to correspond to the rate of grass growing
and all summer it would just start itself up and run itself. When it is done, it would just “park” itself
in its pre-assigned spot – a wonderful idea.
Even when I am gone for a while, my lawn gets a nice trim!<o:p></o:p></div>
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<br /></div>
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Now, what happens when I am gone and there is a big upgrade
to the software? As long as it just does
some innocuous bug fixes and minor feature upgrades and continues to work as
programmed, I am happy. I did not even
know about the upgrade until I happened to look at the panel readout and saw
that there was an upgrade. But, things
happen. Like that Apple example above,
what if it needs to connect to its home “server” in the middle of the
upgrade? Or, maybe my wireless router
has a hack? There are innumerous unforeseen
circumstances that may occur. And the likelihood increases with time. <o:p></o:p></div>
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<br /></div>
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I confess, I never like to throw good working items
away. That is why I am still using a 30
year-old lawn mower with a Briggs and Stratton engine that will not die, or my
2007 laptop that now has Windows 10 on it and running just fine (except that
the wireless connection drops in “Sleep” mode and must be rebooted). Most companies are very judicious about
keeping their software safe, reliable and up to date – to a point. 30 years is beyond the capability of most
companies to manage their products. But,
is it 20 years, or 10 years or 5 years?<o:p></o:p></div>
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<br /></div>
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Here is another example.
I was an early adopter of Tivo. I
have a Tivo Series 1. Again, it is 15
years old. As of today, it is (what we
refer dead equipment as) a “boat anchor”.
Despite the purchase promise of a “device lifetime” software
subscription, there is no more subscription.
It has become non-economical for Tivo to support it. So, for $75.00 in compensation, they render
all of that version obsolete. When you
get to be an aging baby boomer, like myself, 15 years does not seem like a long
time. To a manufacturer, it is a product
lifetime.<o:p></o:p></div>
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<br /></div>
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I understand product lifecycles and the economic realities
of replacement of aging product. So,
maybe I am being too hard on them. But,
what about the time required for upgrading?<o:p></o:p></div>
<div class="MsoNormal">
Upgrading to Windows 10 Anniversary addition from Windows 10
requires about 45 minutes to an hour. Ok,
but other things “kick in”, like anti-virus scanning and Windows disk
optimization that consume resources and slow down tasks. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
So, let’s go back to mowing the lawn. If you have a limited window of time to mow
your lawn, before you need to be somewhere and you want to make sure it
finishes and shuts down on time, you may not have a half-hour to wait while it “upgrades”
today. Even more significant, if you are
dependent upon a medical device or living aid, what do you do while waiting for
the upgrade to finish? This is a
concern, and if you want more examples, look at how often your smartphone apps
upgrade, daily. How many of those “features”
improvements are really necessary? <o:p></o:p></div>
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<br /></div>
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The 3 serious questions we all have to ask in moving in the
direction of IoT are:<o:p></o:p></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Where and when and how often do we need to
upgrade?<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->How much impact is the upgrade going to make on
the end user and does it increase the value?<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->How long can we legitimately support the end
user with the product and upgrades?<o:p></o:p></div>
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<b><br /></b></div>
<div class="MsoNormal">
<b>Conclusion<o:p></o:p></b></div>
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<br /></div>
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The benefits to system upgrades are safety, security, bug
fixes and some feature enhancements.
Agreed, they are necessary for a system to continue to be safe and
functional. At the same time, more
intelligence is being adopted into products that previously had no electronic connection
to a central data collection and control server. There is a need for manufacturers to
carefully consider the timing and frequency of upgrades, especially in relation
to the relative value of the upgrade to the consumer and the value of the
consumers’ time spent upgrading the system or device. Like modern smartphones, every device may
have some connection in IoT and upgrades get multiplied exponentially.<o:p></o:p></div>
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<i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></i></div>
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<i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></i></div>
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<i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Dave Desmarais is President
& Founder of Perinata Inc., a firm specializing in cost-effective remote
solutions for Communications, Broadcast and Electronic Events.</span></i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Contact Dave Desmarais
at:</span></i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<br />
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<i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Phone: 864-885-1918<br />
email: </span></i><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><a href="mailto:info@perinata.com"><i><span style="color: #888888; text-decoration: none; text-underline: none;">info@perinata.com</span></i></a><i><br />
Website: www.perinata.com</i><o:p></o:p></span></div>
Perinata Inc.http://www.blogger.com/profile/08473129938725528402noreply@blogger.com0tag:blogger.com,1999:blog-4026053947402098846.post-6343683059419954602014-04-08T13:56:00.001-07:002014-04-08T13:56:34.908-07:00<table cellpadding="0" cellspacing="0" style="width: 100%px;">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHX2FlMqF7LiguMiRPXJyP3x44w8vYwjc_FhPhDZNbxBKYjV3Tr4nkBQCZANceC08WFlazkg5BnmGFtZCG9emDry3BccSPQWbjzI0S_1czMD5KJzwRv2OSoworGbE5ZwSnREoT7T8yBJ8/s1600/Perinata-Blog-Header-Mar.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHX2FlMqF7LiguMiRPXJyP3x44w8vYwjc_FhPhDZNbxBKYjV3Tr4nkBQCZANceC08WFlazkg5BnmGFtZCG9emDry3BccSPQWbjzI0S_1czMD5KJzwRv2OSoworGbE5ZwSnREoT7T8yBJ8/s1600/Perinata-Blog-Header-Mar.jpg" height="153" width="640" /></a></div>
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<o:p> </o:p><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Out of the Box - Events
on Videoconference?</span></b></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal">
Thinking out of the box.
Today’s business, education, religious, political and entertainment
worlds require constant thinking out of the box to compete with those who do.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">Travel weary road warriors, security, events, trade
shows, sales, training all require new competitive advantages that leverage
modern technology. The advantages of
High Quality, Low-Latency Videoconference are many.</span><br />
<br />
<span style="background: white;">First, it is secure and encrypted. A
conference can be setup so that only authorized participants can join and no
one can "bomb" a session and interrupt it. Encryption means
that it is HIPPA and military certified for security. You have the
control to set a PIN number, or lock the room so no one else can enter, or
disconnect someone if they are not invited.</span><br />
<br />
<span style="background: white;">Second and most important reason is that Vidyo
services are H.264 SVC (Scalable Video Coding). I will spare the
technical details, but that means that each connection's bandwidth is
constantly adjusted to each end users available bandwidth, without affecting
any other connection. Some free services send full bandwidth for each
connection to each participant. That limits the availability to only a
small number of connections. With our conference system, whether you have
2 or 200 connections the High Def Quality is the same! And, each user can
adjust the screen for their optimum presentation.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">It is quality that looks good on a computer, in a
conference room or on a giant theatre screen.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjlxWKq5luHN0YwzMtV_ICWhkVvGDwh18nKmNuLfsHYtDzIQgxhIX6KLNm0VveegtTg2eHZeowavt4nOPycMeG1bm00VwUU5iiQUNFYOXOs3-9c7ikdrX0ANgpDHK-WovXICcQ3K-Lyko/s1600/Telepresence+Blog+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjlxWKq5luHN0YwzMtV_ICWhkVvGDwh18nKmNuLfsHYtDzIQgxhIX6KLNm0VveegtTg2eHZeowavt4nOPycMeG1bm00VwUU5iiQUNFYOXOs3-9c7ikdrX0ANgpDHK-WovXICcQ3K-Lyko/s1600/Telepresence+Blog+1.png" height="156" width="640" /></a></div>
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<span style="background: white; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p> </o:p></span><span style="background-color: white;">Third, is full duplex, low-latency, high quality
audio. Full duplex means anyone can talk at any time with no delay or at
the same time as others - like a telephone conversation. No annoying mute or
people confused by who is talking.</span></div>
<div class="MsoNormal">
<br />
<span style="background: white;">Fourth, we have the ability to share and chat.
You can share anything on a desktop (PowerPoint, whiteboard, etc.) where a
participant can double click it and see it full screen - no squinting to see
it. You can also walk around with an iPad or Windows tablet and change
slides, highlight text or draw on a white board like a real meeting room!
Chat privately, or with the whole group. (Optionally, it can be recorded
in High Def for later playback over the internet, edited for content, or
simultaneously streamed to up to 300 participants.)<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzmcqqC0AnrVF0hS_SDiffe62nL1iI7ttLjGevcWgTD8A4vThwjYjJ5-PEWp3jUj4_kE34Usbo_rCvqlM8ONTzvx5C2dsCUwlGrfpvuWS6SIWNT_UGg9R8pzZCgKf1St7Hp1MPdgT100U/s1600/Telepresence+Blog+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzmcqqC0AnrVF0hS_SDiffe62nL1iI7ttLjGevcWgTD8A4vThwjYjJ5-PEWp3jUj4_kE34Usbo_rCvqlM8ONTzvx5C2dsCUwlGrfpvuWS6SIWNT_UGg9R8pzZCgKf1St7Hp1MPdgT100U/s1600/Telepresence+Blog+2.png" height="156" width="640" /></a></div>
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<span style="background: white;">Finally, you can connect to any device on any
network anywhere. That includes everything from pc’s to MACS, to iPhones,
iPads and Android devices and any brand legacy videoconference system on a
corporate campus or add in another one of a different codec at a remote campus
or corporate videoconference room.<span class="apple-converted-space"> (It
works perfectly with 4G and is possible to hold meetings with 3G with lower
frame rate.)</span></span><br />
<br />
<span style="background: white;">There are many more advantages as well. Why
struggle with limited services or always be “on the road”, if very low-cost
professional and feature rich cloud-based options are available?<o:p></o:p></span></div>
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<span style="background: white;"><br /></span></div>
<div class="MsoNormal">
<i><span style="font-size: 10.0pt; line-height: 115%;">Dave Desmarais is President &
Founder of Perinata Inc., a firm specializing in cost-effective remote
solutions for Communications, Broadcast and Electronic Events.<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span style="font-size: 10.0pt; line-height: 115%;">Contact Dave Desmarais at:<o:p></o:p></span></i></div>
<br />
<div class="MsoNormal">
<i><span style="font-size: 10.0pt; line-height: 115%;">Phone: 864-885-1918<br />
email: </span></i><a href="mailto:info@perinata.com"><i><span style="font-size: 10.0pt; line-height: 115%;">info@perinata.com</span></i></a><i><span style="font-size: 10.0pt; line-height: 115%;"><br />
Website: www.perinata.com<o:p></o:p></span></i></div>
Perinata Inc.http://www.blogger.com/profile/08473129938725528402noreply@blogger.com0tag:blogger.com,1999:blog-4026053947402098846.post-73830229312170957172014-02-04T08:17:00.000-08:002014-02-05T13:00:02.653-08:00What Has Happened to Videoconferencing for Lawyers Since 2004?<div style="border: currentColor; mso-border-bottom-themecolor: accent1; mso-element: para-border-div; padding: 0in 0in 4pt;">
<div class="MsoTitle">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdtTaSxdgljjbNlHldXWLMvSZSfCaCVUx9c3WDNSUhCLcqnorOijGuTY-XC6QqmsMr1GbAEgueipUPduTahMJaHpzZGGYMqiBmpsX_opIKNgisbd_lZHlaHsb0dh_ofrI9DRmc3nYSlGM/s1600/Perinata-Blog-Header-Feb4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdtTaSxdgljjbNlHldXWLMvSZSfCaCVUx9c3WDNSUhCLcqnorOijGuTY-XC6QqmsMr1GbAEgueipUPduTahMJaHpzZGGYMqiBmpsX_opIKNgisbd_lZHlaHsb0dh_ofrI9DRmc3nYSlGM/s1600/Perinata-Blog-Header-Feb4.jpg" height="154" width="640" /></a></div>
<b><span style="font-family: "Arial","sans-serif"; font-size: 14pt;"><u><br /></u></span></b>
<b><span style="font-family: "Arial","sans-serif"; font-size: 14pt;"><u><br /></u></span></b>
<b><span style="font-family: "Arial","sans-serif"; font-size: 14pt;"><u>What Has Happened to
Videoconferencing for Lawyers Since 2004?</u><o:p></o:p></span></b></div>
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<br />
In November, 2004, Minnesota Lawyer published an interesting
article on the use of videoconference for legal applications. The author, Michelle Lore pointed out many of
the benefits and the technological advances of the day that made
videoconference reliable, effective and more economical. <a href="http://www.joanmorrow.com/mnlawyer_article.pdf">http://www.joanmorrow.com/mnlawyer_article.pdf</a></div>
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<br />
In the nearly 10 years since that article was published,
there have been many technological changes.
But, the benefits stay the same. </div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->“It’s like having (the mediator) in the room.”</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->“Frankly, you don’t have to be a rocket
scientist to operate it.”</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0pt; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->“…they
can do it on a very cost-effective basis and not have lost anything in the
process.”<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 9pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->“…attorneys
agree that the videoconferencing process is an effective alternative to traveling.”<span style="font-family: "Arial","sans-serif"; font-size: 9pt;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: 0pt; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->“It’s a
nice efficient way to have a mediation that might not otherwise be available.”</div>
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<br /></div>
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But, in 10 years, the
difference is that the technology is even more reliable, easier to use and more
economical. It is possible now to do
this at virtually no cost, with free services, assuming you have a webcam, a
microphone and an internet connection. </div>
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<br /></div>
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“Free" is not necessarily
free, if there are issues with the delivery.
Free services may not be as reliable or easy to access as low-cost paid
services. Some free services are limited
in the number of participants that are capable of joining the conference with
bandwidth limitations. And, if you have
documents, pictures, desktop applications or video to share, you may be out of
luck.</div>
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<br /></div>
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But, the biggest concern
with free services is security. Legal consultations
should be conducted in private. In a
legal environment, one should ask “is the videoconference encrypted?” Does it allow you to “lock” the room and not
allow any unauthorized participants to join and “listen in”? Does it allow you to set a “PIN” number and
only pass that out to individuals you want or need in the consultation? Does it allow you completely control the
meeting as a host, by giving you control to mute participants, mute their video
or speakers for a private conversation, or allow you to disconnect them if the
need arises? Does it allow you to “chat”
privately with a colleague or participant?
Does it have recording and playback capability?</div>
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<br /></div>
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In 10 years, all this is
now easy to accomplish – reliability, security, and features. </div>
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<br /></div>
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State of the art videoconference systems make it simple to
connect, stay connected and add in as many participants as you need. It is simple to share content and simple to
privately “chat” with select participants to emphasize or clarify a point, or
record the conference for future reference.</div>
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<br />
10 years ago, Michelle Lore quoted a price of $5,000 to
$10,000 for the equipment to set up a videoconference facility and that limited
the experience to one room and a connection to a similar codec system on the
other end. </div>
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<br />
Today, we can provide the same quality, reliability and
security to virtually any device, on any network. Whether, you are connecting to a pc, MAC,
iPad, iPhone, Android Device or a legacy videoconference Room (and by the way,
even telephone connected participants can join the audio portion), anyone,
anywhere on the internet around the globe to join in with high quality and
low-latency connections. It is no longer
necessary to have a dedicated system unless you wish to have one. </div>
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<br />
Hosted systems with no commitment start at $24.95 per month
for up to 4 participants for up to 5 hours and can be adjusted monthly to accommodate
usage. Inexpensive – effective –
ubiquitous and full of features, it opens up new opportunities for legal professionals
to become more effective.<br />
<br /></div>
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<i><span style="font-size: 10pt; line-height: 115%;">Dave Desmarais is President &
Founder of Perinata Inc., a firm specializing in cost-effective remote
solutions for Communications, Broadcast and Electronic Events.<o:p></o:p></span></i></div>
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<i><span style="font-size: 10pt; line-height: 115%;"><br /></span></i>
<i><span style="font-size: 10pt; line-height: 115%;">Contact Dave Desmarais at:<o:p></o:p></span></i></div>
<br />
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<i><span style="font-size: 10pt; line-height: 115%;">Phone: 864-885-1918<br />
email: <a href="mailto:info@perinata.com">info@perinata.com</a><br />
Website: www.perinata.com<o:p></o:p></span></i></div>
Perinata Inc.http://www.blogger.com/profile/08473129938725528402noreply@blogger.com0tag:blogger.com,1999:blog-4026053947402098846.post-18095140348302690872014-02-03T17:54:00.000-08:002014-02-03T17:54:16.505-08:00Telepresence Robot<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">Check out this article about a telepresence robot </span><span style="background-color: white; color: #1f497d; font-family: Calibri, sans-serif; font-size: 15px;"> </span><a href="http://bit.ly/1fHeZGu" style="background-color: white; color: #1155cc; font-family: Calibri, sans-serif; font-size: 15px;" target="_blank">http://bit.ly/1fHeZGu</a><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;"> </span><wbr style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;"></wbr><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">#telepresence</span>Perinata Inc.http://www.blogger.com/profile/08473129938725528402noreply@blogger.com0tag:blogger.com,1999:blog-4026053947402098846.post-37205701854323782752014-01-17T13:20:00.000-08:002014-01-17T13:20:14.949-08:00To Make the Most of Trade Shows, You May Need a Friend<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMUAGz_qm6T1Gw6fYD5cIMir3RS0zVeiJ6sthLuan-nONTCEXN6Pw3SXYrPdDHMyZvBK8yR-nqo-PB-7AizyZIxvNHdPsxU_ia3llYJEh7neszI0LPbsJklvPLm0HJYrsqNAOpx37vkLs/s1600/Perinata-Blog-Header-Jan.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMUAGz_qm6T1Gw6fYD5cIMir3RS0zVeiJ6sthLuan-nONTCEXN6Pw3SXYrPdDHMyZvBK8yR-nqo-PB-7AizyZIxvNHdPsxU_ia3llYJEh7neszI0LPbsJklvPLm0HJYrsqNAOpx37vkLs/s1600/Perinata-Blog-Header-Jan.jpg" height="152" width="640" /></a></div>
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Trade Shows are generally a major expense for
companies. There are concerns about
planning, presentation, travel, getting the “right” visitors to your booth and
especially, making sure that they leave with the “desire to buy” from you.</div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">One of the major decisions is “who to send to represent the
company” at a trade show. It is unproductive and expensive to bring
everybody. Still, customers like to see
friendly, familiar faces. According to
Susan Friedman in an article at </span><a href="http://www.conventions.net/"><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-hansi-theme-font: minor-latin;">http://www.conventions.net</span></a><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"> on “</span><a href="http://www.conventions.net/related_articles/the_secret_weapon-a11.asp"><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-hansi-theme-font: minor-latin;">The
Secret Weapon Every Savvy Exhibitor Should Use</span></a><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">”: <o:p></o:p></span></div>
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<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
“<i><span style="font-size: 10.0pt;">While starting new business relationships will always
be important, a new emphasis has been placed on strengthening and maintaining
existing relationships.</span><o:p></o:p></i></div>
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<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<i><span style="font-size: 10.0pt;">“Consider your current customers. Ask yourself
-- or even better, ask them, how they feel about your products and
services. How about your customer service? What makes doing business with
your organization unique, enjoyable, and/or remarkable?</span><o:p></o:p></i></div>
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<br />
Sometimes customers prefer to see their trusted, local representative, who has
been “so helpful” in the past. Nowhere
is this more important than in Customer Service. </div>
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I have been in Customer Service situations my entire career,
no matter the particular job title.
Focusing in on those repeat, satisfied customers is one of the best ways
to create “word of mouth” referrals that typically are critical to landing new
business. At trade shows, I cannot count
the times when it was important for customers to bring an observation or
complaint to the show floor. Despite all
the sincere demonstrations of the show floor personnel that they will get some
“action”, customers usually leave with a feeling like “maybe this time it will
be different, but don’t count on it.”
They feel this way, because they know show floor personnel have many other
responsibilities, they are working long hours and they tend to forget
things. They may have the best of intentions. But, results here are not really
counted. Nonetheless, it was <u>very</u>
important to the customer and the relationship to your company.</div>
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<br /></div>
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Also, it may be important to be nimble, accurate and
flexible in presenting your product to a specific customer need. Or, financial decisions need to be made that
can make or break a sale at the trade show.
We use what we can, spotty cell phone service, conference calls or email
– none of which is immediate or reliable.
</div>
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<br /></div>
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Telepresence offers robust, HD videoconferencing
services that can connect to any device, any OS on any network. What better way to contact the home office
and bring your expertise into the conversation?
We event connect to any legacy videoconference system with a public IP
or SIP connection. </div>
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<br /></div>
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Whether you are in your hotel room, hotel meeting room, on
your iPad, iPhone or Android device you can all be connected together with
low-latency, high quality videoconference that will not drop the call and share
a desktop or other materials on your computer.
</div>
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<br /></div>
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What better way to impress a customer with a service problem
than to meet in a private room and put him in direct contact with the person
that can assist with the situation?</div>
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<br /></div>
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What better way connect from anywhere to your home office
videoconference system to make executive decisions based on factual information
from your home office experts?</div>
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<br /></div>
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Holding training sessions on site during the
convention? Bring in the best experts
remotely to make your training more memorable and effective – even if the
presenter is a continent away.</div>
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<br /></div>
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Is this difficult to accomplish? </div>
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<br /></div>
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No, state of the art videoconference systems make it simple
to connect, stay connected and add in as many participants as you need. It is simple to share content and simple to
privately “chat” with select participants to emphasize or clarify a point, or
record the conference for future reference.</div>
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<br /></div>
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Is this expensive?</div>
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<br /></div>
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It is surprisingly affordable and with so many value-added
attributes, it will help make your trade show experience a success.</div>
<br />
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<i><span style="font-size: 10.0pt; line-height: 115%;"><br /></span></i></div>
<div class="MsoNormal">
<i><span style="font-size: 10.0pt; line-height: 115%;">Dave Desmarais is President &
Founder of Perinata Inc., a firm specializing in cost-effective remote
solutions for Communications, Broadcast and Electronic Events.<o:p></o:p></span></i></div>
Perinata Inc.http://www.blogger.com/profile/08473129938725528402noreply@blogger.com0tag:blogger.com,1999:blog-4026053947402098846.post-86266403303028768062013-11-14T09:55:00.001-08:002014-01-17T13:21:16.168-08:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnZ-b3c8FjhlyJvthAmEEs1UKaNT3Ct6h9WdIiGPBk0k4eKrvyLLPXKyIqRuw9yUUQ_L2uU7prX4qlwqAkMArlDy-cE-SqlV-Drn711-m6qO5AQfCXZc1AYV79PqjyBGygXJ7StTDrfro/s1600/PerinataBlogHeader-112013.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnZ-b3c8FjhlyJvthAmEEs1UKaNT3Ct6h9WdIiGPBk0k4eKrvyLLPXKyIqRuw9yUUQ_L2uU7prX4qlwqAkMArlDy-cE-SqlV-Drn711-m6qO5AQfCXZc1AYV79PqjyBGygXJ7StTDrfro/s320/PerinataBlogHeader-112013.jpg" height="194" width="640" /></a></div>
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<span style="font-weight: normal;">Is it important to “look someone in the eye”?</span></div>
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<br /></div>
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Dennis Nishi tells this story of Paul Smith in the Wall
Street Journal, <a href="http://on.wsj.com/1biKlhQ">http://on.wsj.com/1biKlhQ</a>. Paul, a manager at Procter and Gamble had 20
minutes to make a presentation and sell CEO, A. G. Lafley, on new marketing
techniques.</div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;">“On the day of the meeting, CEO A.G. Lafley
entered the room, greeted everybody and turned his back to the screen. He then
stared intently at Mr. Smith throughout the entire presentation, not once
turning to look at a slide. <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;">“"I felt like maybe I hadn't done a
very good job because he wasn't looking at my slides like everyone else,"
says Mr. Smith, who also noticed that the other managers didn't seem very
engaged. ‘It didn't occur to me until later that he did that because he was
more interested in what I had to say than in what my slides looked like.’
"</span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 9.5pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
Dennis Nishi is making a very good point. He is demonstrating in his article that
“story-telling” is an effective communication tool and Paul was successful
because he looked Mr. Lafley in the eye the entire time and told his story. Many companies are embracing this technique
of communication.</div>
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<br /></div>
<div class="MsoNormal">
However, face to face meetings are not always possible. Busy executives, managers and staff are often
over committed and time pressured.
Traveling is expensive and time consuming. New communication technology changes the
playing field by making virtual face to face meetings a reality. </div>
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<br /></div>
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Does that mean that the techniques and, more importantly,
the social interaction aspects of a meeting the same? Of course not!</div>
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<br /></div>
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Video is a different realm and a game changer. Just like any tool, like PowerPoint,
techniques need to be learned and practiced to make them effective. Let’s talk about the social interaction
aspects that improve response. If you
are making a presentation or want to be an authority opinion of a topic, then
other people in the meeting need to see you. But, beyond that, they need to see a social
version of you that they expect to see and does not violate their sense of
visual acuity. What does that mean? </div>
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<br /></div>
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</div>
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</div>
<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #2e5448;">First</span></b><span style="text-indent: -0.25in;">, If you had been in broadcast TV, you
would know that people expect to see a “headshot”.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">That is a view of you with your shoulders and
head centered appropriately in the shot.</span><span style="text-indent: -0.25in;">
</span><span style="text-indent: -0.25in;">Note that the eye level is about center in the screen and that there is
“headroom at the top.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">People have a hard
time taking you seriously if they can only see the top of your forehead.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Note, it is more difficult to maintain this
with a mobile device or tablet, because the camera points where it wants
to.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">But, that means you have to work
harder at it.</span></li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzURsczgxo1x9KMnzVnu4itPJGIBuGzGQpkXkIF5R5czCATobU2jjS5ZrYjxI99bivz4GTi_IEm0Jy7yf6_kdS-3qkmfveU2lmui0uKKNzLiXxrjYCTNwb-8Ef9n7O6uPfwEBpC8O3f2Q/s1600/Headshot-front.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzURsczgxo1x9KMnzVnu4itPJGIBuGzGQpkXkIF5R5czCATobU2jjS5ZrYjxI99bivz4GTi_IEm0Jy7yf6_kdS-3qkmfveU2lmui0uKKNzLiXxrjYCTNwb-8Ef9n7O6uPfwEBpC8O3f2Q/s320/Headshot-front.png" height="107" width="320" /></a></div>
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<br />
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #2e5448;">Second,</span></b><span style="text-indent: -0.25in;"> it is important to look at the
camera!</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Many of us forget that in a
meeting, if you are talking, you are not talking to your computer monitor.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">You are talking to real live people who happen
to be some distance away.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">They want to
see you look at them.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Keep your eyes
focused on the camera.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">That is the true
“looking into their eyes”.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Also, an
audience accustomed to television viewing does not like to see head bobbing and
weaving.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">They will pay much more
attention to your content if they are not trying to follow your motion.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">If you cannot help but move somewhat, try the
“follow me” feature on the webcam to keep you framed in the center of the shot.</span></li>
</ul>
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<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
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<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #2e5448;">Third,</span> </b><span style="text-indent: -0.25in;">just like positioning yourself, it is
important to pay attention to background and lighting.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">If you have lived more than 3 years here on
earth, you probably have noticed that the sun is very bright.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Regrettably, as good as new cameras are, they
do not have the contrast ratio of the human eye.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">So, if your camera is shooting you in front
of a window, it has no choice but to iris down and make you look excessively
dark.</span><span style="text-indent: -0.25in;"> </span></li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmJa_8iuBwlLBycOVjKyGZ8_6tgIhC9faAFhjPaaeX_acnQxfiEKCFFkADbPAiCfJpoSjlDnMuu5SdKr2Rb6N_6zgKsob9oOAixRWeiwBx7v8HfhSLZyw3v6jMuFry51p6VfDemsyxwS8/s1600/Headshot-Windowt.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmJa_8iuBwlLBycOVjKyGZ8_6tgIhC9faAFhjPaaeX_acnQxfiEKCFFkADbPAiCfJpoSjlDnMuu5SdKr2Rb6N_6zgKsob9oOAixRWeiwBx7v8HfhSLZyw3v6jMuFry51p6VfDemsyxwS8/s200/Headshot-Windowt.png" height="130" width="200" /></a></div>
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<div class="MsoNormal" style="margin-left: .5in;">
Likewise, excessive lighting on
your face can create “hot spots” that the contrast ratio of the camera cannot
handle. Flat front lighting is
best. But, some background lighting is
necessary for the “3 dimensional effect” and to avoid distracting shadows on
your background.</div>
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</div>
<br />
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #2e5448;">Fourth,</span></b><span style="text-indent: -0.25in;"> background is also an important to a
“business look”.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">If you have a messy
office with piles of papers and miscellaneous debris (unfortunately, like I do),
it is preferable to keep it out of the shot.</span><span style="text-indent: -0.25in;">
</span><span style="text-indent: -0.25in;">You should be the focus of attention, not the business in the
background.</span></li>
</ul>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #2e5448;">Finally, </span></b><span style="text-indent: -0.25in;">Modern videoconference systems allow desktop
sharing.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">If you are giving a
presentation, proper PowerPoint etiquette is in order.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Systems now allow a shared presentation to be
opened up in a separate screen or moved to a separate monitor.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Please make sure your participants are versed
in how to make this change and let them decide if they want to look at you or
your presentation.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">A quick glance at
your monitor can let you know which one is most important to them.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;"> </span></li>
</ul>
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<div class="MsoNormal">
Technology does not replace good sense in conducting a
meeting or a presentation. Adhering to
good story-telling and effective use of information sharing tools, like
PowerPoint go a long way to cover-up the technology. But, don’t let the technology get in the way
of what you are trying to accomplish. As
we all know, television is a good medium to impart information. Television viewers expect a certain decorum
in social interaction. This directly
translates to videoconference meetings and it can be disturbing to viewers to
see something “out of the norm”. It is significantly
better if you are the “star” of the show, rather than a distraction.</div>
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<div class="separator" style="clear: both;">
</div>
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<i><span style="font-size: 10.0pt; line-height: 115%;">Dave Desmarais formerly was in charge
of a multimillion dollar Network Operations Center for customer support. It was 24 X 7, virtual operation. Having highly skilled technical
representatives working from home offices was essential to the quality of
support that was required for 24 X 7.<o:p></o:p></span></i></div>
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<br />Perinata Inc.http://www.blogger.com/profile/08473129938725528402noreply@blogger.com0tag:blogger.com,1999:blog-4026053947402098846.post-80622944876205770852013-10-11T13:14:00.000-07:002013-10-11T19:12:51.124-07:00HP and Working Remotely<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyuJca0KaFCEaDRcmfS-0bYkrUQC76YP-sfh3HUmle5L0onSNZuSwXiqCjV_T00PSZ8NVyyXwqpn3srzOzrjhD9ncebZ-cmKOSW5PeQDFIbcrOzMzkoBqFS2tbmwxd88xF3dzqrXkv2-A/s1600/PerinataBlogHeader.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyuJca0KaFCEaDRcmfS-0bYkrUQC76YP-sfh3HUmle5L0onSNZuSwXiqCjV_T00PSZ8NVyyXwqpn3srzOzrjhD9ncebZ-cmKOSW5PeQDFIbcrOzMzkoBqFS2tbmwxd88xF3dzqrXkv2-A/s640/PerinataBlogHeader.jpg" width="640" /></a></div>
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<div class="MsoTitle">
<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">HP and Working
Remotely<o:p></o:p></span></b></div>
</div>
<div class="MsoNormal">
Meg Whitman announced that she is ending “Working at Home
for HP Employees” “<a href="http://www.marketplace.org/topics/business/no-more-working-home-hewlett-packard-employees#!">http://www.marketplace.org/topics/business/no-more-working-home-hewlett-packard-employees#!</a>”. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While I can applaud her efforts to re-energize
HP and turn the ship around, this effort really sends the wrong message to
businesses for a company committed to new technologies. I also understand that HP sold off its struggling
Videoconferencing business to Polycom before Ms. Whitman arrived on the
scene. But, let’s examine the move.</div>
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<br /></div>
<div class="MsoNormal">
I will have to admit, I have never visited HP’s offices in
Palo Alto. However, I have spent many
hours toiling in offices in Silicon Valley.
There is a not a lot of creativity there. Low buildings with lovely landscaping and
imposing lobbies that lead to floors with rows and rows of drab grey cubicles
where employees do their level best to hide behind their computer monitor on
email to avoid any suspicion that they are actually there. Has Meg Whitman ever read Dilbert?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Silicon Valley office environments do not lead to creative
or constructive discussion. There are
multiple studies of office productivity and how to design an office that
promotes intelligent intercourse. Large
Silicon Valley companies, evidently never read them. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I once had a vice-president (from a distant office) come out
and tell me that I am in the same building with a co-worker and that I needed to go
see him regularly and “talk” with him.
Interestingly, I was never sure he actually worked there. One, he was never at his desk in his
cubicle. I would walk over there 3 or 4
times a day, across a courtyard and 2 floors away, only to see an empty
chair. Two, he would never answer the
phone or return a voice mail. The phone
had consistent red led’s blinking indicating unanswered voicemail. Three, he did not answer my emails, or
meeting requests. Four, he never made
any attempt to visit my cubicle. So, how
do you find the guy? The truth is, with
the current infrastructure, you don’t.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So, let’s talk about the “water-cooler”. I will also admit that I have an aversion to
email, whereas most office workers these days are addicted to it. I liked the “water-cooler” (or, in my case
the coffee service), because there was always someone there I really needed to
talk to. They could help with my
problem, or I could help with theirs.
But, it was located in a far corner of the large cubicle room and hidden
by a wall. You never knew who you would
run into there until you got there. In
modern office design, there needs to be a balance of “caves and commons” where
individuals can congregate formally and informally to work out important business
matters and then retreat to undisturbed areas where they can act upon
them. </div>
<div class="MsoNormal">
So, that brings us to the modern world of technology. How do we get to the ideal world of business
interaction within the context of dealing with large business concerns over
large distances?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #2e5448;">First</span></b><span style="text-indent: -0.25in;">, HD Videoconferencing has now made it
possible to create virtual meeting rooms that are the next best thing to being
in the same physical room.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Equipment is
cheap and accessible.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Nowadays, all that
it requires is a laptop with an internet connection, webcam, mic and speakers,
something most employees already have available to them.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Is it simple to connect to a meeting? –
absolutely!</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Almost all employees already
have the skill to click and connect and that is all that it takes. </span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">The days of Maxwell Smart’s “Dome of Silence” technology
are long gone.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Meetings are natural experiences, just like being there with low-latency, full-duplex HD
Videoconferencing that actually make it easier for people to participate.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">They may even be better, because
everyone has the ability to share and collaborate.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">I can’t tell you how many live meetings I
have been in where there have been delays and miscues while presenters try to get
their PowerPoint presentation up on the projector and it takes a call down to
IT to send someone up to figure out how to use the Crestron program.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Geico made a famous commercial out of that,
showing a CEO trying to switch a presentation and after fiddling and fiddling,
ending up with words only over flashing disco lights and loud music.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">It was funny, because we all have had that
experience.</span><span style="text-indent: -0.25in;"> </span></li>
</ul>
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<div class="MsoNormal" style="margin-left: .5in;">
People may complain about high
latency systems, because they are used to telephone conferences and free system
delays and dropped calls. System delay
means that people start talking over one another and then end up with an
embarrassing silence while they figure out who can talk. But, choosing the right simple system can
eliminate all of that. Today’s systems
allow for almost instant response, just like talking in the same room and they
are resilient to network fluctuations.
Yes, 2 or 3 or more people can all end up talking at once. But, the meeting facilitator can control
that, either verbally or with a mute button.
Hey, that is something you cannot do in a face to face meeting.</div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #2e5448;">Second,</span></b><span style="text-indent: -0.25in;"> there is the concept of “presence”.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">I would not suggest that you put a GPS
locator on all your employees, but when you are at your desk and open for
discussion, modern systems allow your presence information to be visible on the
system.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">A picture here is probably worth
a thousand words.</span><span style="text-indent: -0.25in;"> </span></li>
</ul>
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<b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3wsuk5ZmFeSzQMF8Ol449WuojltTTyaAn7KXaWvqCwrMBdkXQHMB6_mqzH-fLZPO1m6gQEFvx5e_385ri7is14UouJF68652w20gW4wv50fMZ3k9kejIQnri28WUhBEnIDjpEzy03d08/s1600/presence.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3wsuk5ZmFeSzQMF8Ol449WuojltTTyaAn7KXaWvqCwrMBdkXQHMB6_mqzH-fLZPO1m6gQEFvx5e_385ri7is14UouJF68652w20gW4wv50fMZ3k9kejIQnri28WUhBEnIDjpEzy03d08/s320/presence.jpg" width="320" /></a></b></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="text-align: center;">
<i style="background-color: white; text-align: start;"><span style="font-size: 8pt; line-height: 12px;">Figure 1 Videoconference “Presence”</span></i></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle">
Here you can see that I am available, but I
can also see Alex, Jared, Lloyd and
Shanna. If I have something important to
discuss with one of them or all of them.
I can have an impromptu meeting.
I do not have to go 2 floors up and across a courtyard (or across the
country) to see if they are there. If
Joy needs some time to do something, or is away from her desk, then I know I
cannot contact her until she is back. Many
telephone systems have “presence capability.
But, look closely, you can see that I am not limited to the telephone
handset sitting on my desk. If I am
getting coffee or at the water cooler, I have a DaveD-mobile presence! I can be video conferenced on my smartphone
or tablet device with the same HD capability and audio quality I have on my
computer.</div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #2e5448;">Third,</span> </b><span style="text-indent: -0.25in;">just like a larger meeting, I can share
anything on my desktop.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">I can
collaborate with others, ask them for a value judgment, or show a problem.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Just think what a benefit this would be to
support groups.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">If I were an IT
helpdesk, I would want to have this simple access to the desktop.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Let’s say IT support is in the list of
contacts.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">I contact them with a problem
and they answer, see my computer, take over the desktop and fix it.</span><span style="text-indent: -0.25in;"> </span></li>
</ul>
<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #2e5448;">Fourth,</span></b><span style="text-indent: -0.25in;"> there is a cost factor.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Remarkably, Videoconferencing costs have come
down exponentially.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">The costs can be less
than voice phone calls over the public telephone lines and significantly less
per minute than cell phone rates.</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">When
you look at the value of the functionality, employee satisfaction and higher productivity
levels, it makes a great deal of sense.</span><span style="text-indent: -0.25in;"> </span></li>
</ul>
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<div class="MsoNormal">
Certainly, there are times and some office experiences that
make sense to be on site. And, I would be
remiss if I did not acknowledge that some people just do not like being on
Videoconference. They have the opportunity
to deny their “presence”. However, I
would encourage them to try it and experience the benefits, especially when
they need something important. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So Meg, take a longer
look at what your executive decision means.
Employees will have more frustration with longer commute times,
meetings may actually be less productive, communication is less likely and more
important work gets delayed at HP. Just
do a survey of now much voicemail and unnecessary email goes on at HP.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<!--[if gte vml 1]><v:shapetype id="_x0000_t202"
coordsize="21600,21600" o:spt="202" path="m,l,21600r21600,l21600,xe">
<v:stroke joinstyle="miter"/>
<v:path gradientshapeok="t" o:connecttype="rect"/>
</v:shapetype><v:shape id="_x0000_s1026" type="#_x0000_t202" style='position:absolute;
margin-left:136pt;margin-top:50.55pt;width:205.4pt;height:202.35pt;z-index:1'/><![endif]--><!--[if !vml]--><!--[endif]--><i><span style="font-size: 10.0pt; line-height: 115%;">Dave Desmarais formerly was in charge of a
multimillion dollar Network Operations Center for customer support. It was 24 X 7, virtual operation. Having highly skilled technical
representatives working from home offices was essential to the quality of
support that was required for 24 X 7.<o:p></o:p></span></i></div>
</div>
Perinata Inc.http://www.blogger.com/profile/08473129938725528402noreply@blogger.com0tag:blogger.com,1999:blog-4026053947402098846.post-80046332075618957432013-09-10T06:16:00.000-07:002013-09-10T06:16:13.108-07:00
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<h1 style="margin: 24pt 0in 0pt;">
<span style="color: #365f91; font-family: Cambria; font-size: large;">What’s the Buzz on 4K?</span></h1>
<div style="margin: 24pt 0in 0pt;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVpEm-ALMBbY8Zdw3nO4cUqsvt87U3gt5HvJHa7qB-Kgqb1tEmINwCjQmfM8FWhRSUg5yQI4uX_ORDjfsKfYUUOfIrIGqLIZjI-EkbScuHe8fG9ueaLa9TiPDxFCWPWcbFR5jWIolZl38/s1600/HDAnyhere_feed.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVpEm-ALMBbY8Zdw3nO4cUqsvt87U3gt5HvJHa7qB-Kgqb1tEmINwCjQmfM8FWhRSUg5yQI4uX_ORDjfsKfYUUOfIrIGqLIZjI-EkbScuHe8fG9ueaLa9TiPDxFCWPWcbFR5jWIolZl38/s320/HDAnyhere_feed.png" width="320" /></a></div>
<div style="margin: 24pt 0in 0pt;">
</div>
<br />
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<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Calibri;">Ultra HD<span style="mso-spacerun: yes;"> </span>or 4K is the latest
buzz word in improving TV technical quality in Broadcasting.<span style="mso-spacerun: yes;"> </span>But, the real value lies in business
applications.</span></i></b></div>
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<span style="font-family: Calibri;">I consider myself a good student of what consumers want in
electronics.<span style="mso-spacerun: yes;"> </span></span></div>
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<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">A.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">A cell phone that works, including making phone
calls</span></div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">B.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">A decent TV show to watch</span></div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">C.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">Things that don’t break 10 minutes after the
warranty expires</span></div>
<br />
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">D.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">A convenient tablet to avoid any social contact
in airports</span></div>
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<span style="font-family: Calibri;">So, how do I think consumers will value Ultra HD or 4K TV?<span style="mso-spacerun: yes;"> </span>In a word, “….y..a..w..n”.</span></div>
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<span style="font-family: Calibri;">But, but, 4K TV promises 4 times the current HD resolution
(sort of).<span style="mso-spacerun: yes;"> </span>It offers an “immersive”
experience.<span style="mso-spacerun: yes;"> </span>Viewers can get right up to
the screen and see detail that they have never seen before.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Yes,
well 3D offered consumers a different experience than regular TV and was met
with a collective negligence that has all but buried it in Broadcast.<span style="mso-spacerun: yes;"> </span>Would 4K make any difference?<span style="mso-spacerun: yes;"> </span>I don’t think so.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: Calibri;">One has to remember that TV is a “passive” medium, re
Marshall McCluen.<span style="mso-spacerun: yes;"> </span>Content is the
key.<span style="mso-spacerun: yes;"> </span>Technology, like Glory is
fleeting.<span style="mso-spacerun: yes;"> </span>Consumers are in impressed for
a few minutes in the local Best Buy at seeing great resolution.<span style="mso-spacerun: yes;"> </span>But, how long will that fascination last when
they are watching pretty video fish swimming in an electronic aquarium - not
very long.<span style="mso-spacerun: yes;"> </span>TV viewers get immersed in
content and soon forget the technology. <span style="mso-spacerun: yes;"> </span>These
days, I believe the vast majority of TV viewers multitask while the TV is on.<span style="mso-spacerun: yes;"> </span>There is way too much non-passive stimulus
around us to sit still.<span style="mso-spacerun: yes;"> </span>So, who will
participate in an “immersive” experience, 1 foot away from a giant 4K TV?</span></div>
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<span style="font-family: Calibri;">That is not to say that 4K is not valuable.<span style="mso-spacerun: yes;"> </span>As John Watkinson famously pointed out,
program capture should always be on the highest quality imaging device you can
reasonably acquire.<span style="mso-spacerun: yes;"> </span>After all, you
cannot fix image quality problems in post.<span style="mso-spacerun: yes;">
</span>So, 4K cameras for image capture<span style="mso-spacerun: yes;">
</span>should be a priority goal.<span style="mso-spacerun: yes;"> </span>It
will make an impact on quality even when down converted to SD NTSC and sent
over your local cable system.<span style="mso-spacerun: yes;"> </span>4K has a
place in production.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: Calibri;">However, the real value needs to be determined by early
adopters that can visualize the value in business applications.<span style="mso-spacerun: yes;"> </span>Let’s talk about some of the opportunities
out there.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Business Meetings.<span style="mso-spacerun: yes;"> </span></i></b>By
definition, business meetings are “immersive”.<span style="mso-spacerun: yes;">
</span>The purpose is to share ideas and formulate strategies to enhance
business performance.<span style="mso-spacerun: yes;"> </span>4K video in a
videoconferencing environment can offer immediacy with no travel, multiple
locations and time zones, real-time sharing and collaboration with everyone on
the same page.<span style="mso-spacerun: yes;"> </span>Cheaper, better , faster
with a “just like being there” feel.<span style="mso-spacerun: yes;"> </span>For
busy executives, keeping tabs on everything that is going on and according to
strategic goals, this is huge.<span style="mso-spacerun: yes;"> </span>No matter
where they are, they are in touch – and not just with endless email threads.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Product Launch and Promotion.</i></b><span style="mso-spacerun: yes;">
</span>Wowing prospective clients with good marketing and that initial, “I’ve
never seen this before” technology creates a buzz about a product or
service.<span style="mso-spacerun: yes;"> </span>4K affords new levels of creativity
and outlets to “get the word out”.<span style="mso-spacerun: yes;"> </span>It
can be targeted, more personal and have more impact.<span style="mso-spacerun: yes;"> </span>True, you could do this before with 35mm film
or a RED camera.<span style="mso-spacerun: yes;"> </span>But, those productions
can now be much less costly with new, inexpensive 4K devices and your marketing
folks are free to explore many other outlet venues besides TV commercials.<span style="mso-spacerun: yes;"> </span>Again, “immersive” is the key term.<span style="mso-spacerun: yes;"> </span>Challenge the marketing folks to come up with
solutions to “immerse” the target audience.<span style="mso-spacerun: yes;">
</span></span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Digital Signage.</i></b><span style="mso-spacerun: yes;"> </span>There
is a lot of digital signage out there.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>I think everyone knows how dismal it normally
performs.<span style="mso-spacerun: yes;"> </span>The few successes are in
theatre billboards and fast food menus, which means it is a cheaper alternative
to static printed material.<span style="mso-spacerun: yes;"> </span>Large
screen, “immersive” 4K affords the opportunity for Digital Signage to come of
age and become a real marketing tool.<span style="mso-spacerun: yes;">
</span>Someone with a vision needs to grab hold and take to where it needs to
be.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Training and Education.</i></b><span style="mso-spacerun: yes;">
</span>Truly, this is an area where 4K should really shine.<span style="mso-spacerun: yes;"> </span>Interactive, collaborative 4K experience can
revolutionize training and education, or educating consumers.<span style="mso-spacerun: yes;"> </span>Of course, this will require some
creativity.<span style="mso-spacerun: yes;"> </span>Think “immersive medium”.<span style="mso-spacerun: yes;"> </span>There is the opportunity here for real
connection with those who may not readily acclimate to the traditional
lecture/classroom /regurgitate education that is typically available.<span style="mso-spacerun: yes;"> </span>Think of the advantages, record ability and
endless playback repeat, collaboration and immediate tutoring availability and
finally review next week, next year or five years from now.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Medical , Scientific</i></b><span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Sports.</i></b><span style="mso-spacerun: yes;"> </span>Just to name a couple of applications where
high resolution imaging is essential to diagnosis and study of phenomenon,<span style="mso-spacerun: yes;"> </span>4K images with the ability to be transmitted
globally in high frame rates will change the nature of how we deal with the
world.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: Calibri;">Yes, 4K has multiple uses and will be of high value.<span style="mso-spacerun: yes;"> </span>Probably not as much value though, for
traditional Broadcast TV.</span></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes;">Dave Desmarais</span></i></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes;">President and Founder<br />Perinata Inc.
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<br /><em><span style="color: #073763;">Contact Us:</span></em><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes;">Phone:<span style="mso-spacerun: yes;"> </span>864-885-1918</span></i><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes;">email:<span style="mso-spacerun: yes;"> </span><a href="mailto:info@perinata.com"><span style="color: blue; mso-bidi-font-size: 11.0pt;"></span><a href="mailto:info@perinata.com">info@perinata.com</a></a></span><a href="http://www.blogger.com/null"></a><a href="http://www.blogger.com/null"></a><a href="http://www.blogger.com/null"></a></i><a href="http://www.blogger.com/null"></a><i style="mso-bidi-font-style: normal;"><a href="http://www.blogger.com/null"></a><br /><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes;"><a href="http://www.blogger.com/null">website</a>:
<a href="http://www.blogger.com/www.perinata.com/"><span style="color: blue; mso-bidi-font-size: 11.0pt;"></span><a href="http://www.perinata.com/">www.perinata.com/</a></a></span><a href="http://www.blogger.com/null"></a><a href="http://www.blogger.com/null"></a><a href="http://www.blogger.com/null"></a></i><a href="http://www.blogger.com/null"></a><i style="mso-bidi-font-style: normal;"><a href="http://www.blogger.com/null"></a><br /></i><span lang="EN" style="color: black; font-family: "Arial","sans-serif"; font-size: 8pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes;"><br />Follow Dave on Twitter: <a href="http://twitter.com/Dave_Desmarais"><span style="color: blue; mso-bidi-font-size: 11.0pt;"></span><a href="http://twitter.com/Dave_Desmarais">http://twitter.com/Dave_Desmarais</a></a></span><a href="http://www.blogger.com/null"></a><a href="http://www.blogger.com/null"></a><a href="http://www.blogger.com/null"></a><br /><span lang="EN" style="color: black; font-family: "Arial","sans-serif"; font-size: 8pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes;"><a href="http://www.blogger.com/null">Like</a> Us on Facebook!<span style="mso-spacerun: yes;"> </span><a href="https://www.facebook.com/PerinataInc"><span style="color: blue; mso-bidi-font-size: 11.0pt;">https://www.facebook.com/PerinataInc</span></a><br />Blog: <a href="http://perinata.blogspot.com/">http://perinata.blogspot.com</a><o:p></o:p></span></div>
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